I’ve spent the last 6 years tweaking more than 50 campaigns for SMEs and enterprises, fixing websites, and staring at spreadsheets. My superpower isn’t magic—it’s honesty. If you want SEO but the data shows you’re not ready, I’ll tell you to save your money and recommend other channels that actually work.
Fully bilingual in English and Mandarin, with multi-regional campaign management experience across SEA and GCR.
Proven track record running campaigns across both B2B and B2C sectors including SaaS, education, telecommunication, insurance, beauty, and luxury skincare e-commerce.
Supported by trusted partners across Japan, Indonesia, Thailand and New Zealand to ensure your content connects natively with regional search intent.
WHAT I DO
FULL-FUNNEL GROWTH STRATEGY
Mapping search intent across the entire buyer journey, connecting top-of-funnel awareness directly to high-converting, decision-stage intent.
CAMPAIGN LOCALISATION
Localisation is cultural fluency, not just direct translation. I craft messaging in native context to ensure your campaigns resonate with regional audiences.
CUSTOM NICHE & COUNTRY MARKET RESEARCH
SEO goes far beyond keywords. I deliver tailored market and competitor research built specifically for your industry’s regional search landscape.
SEO ADVISORY & TEAM TRAINING
Hands-on guidance and transparent training to empower your team – teaching you how to audit, optimise, and scale your SEO strategy independently with zero gatekeeping.
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